No spoilers: Resident Culture craft beer ships from Charlotte to Tokyo outside of a temperature-controlled environment for 7+ days, maintaining an average of below 50 degrees Fahrenheit
You know the feeling when you’re on a flight, and you continuously go from feeling way too hot to too cold? Now imagine how your favorite craft beer would feel during these fluctuations—during seven days of international transit to Japan.
No fun, right? We can’t have that.
Unusual Holdings partners with American brewers to transport their beverages nearly 7,000 miles across the world to Japan. What’s non-negotiable? The beer must arrive in Tokyo and taste just as if it was served straight out of the brewers' taproom. Crispy.
Unusual Holdings’ newest American brewer, Resident Culture, takes hop-forward craft beer as seriously as we do, so we knew this partnership was a match made in cold chain shipping paradise. Spoilage during transit is not an option.
In October 2021, Pallet Parka delivered 100% of Resident Culture’s beer from Charlotte, NC, to Unusual Holdings in Tokyo, with zero loss while maintaining a consistent temperature below 50 degrees Fahrenheit. All combined, there were over seven days where the product sat outside temperature-controlled storage or transportation. Without the Pallet Parka, Resident Culture’s pristine brews would have turned to you know what and then flushed down the you know what.
“Pallet Parka is a game-changer—revolutionary, statistically proven, results-measurable solution; and delivers above and beyond the most stringent requirements of every brewery we represent in Japan,” said Tim Yew, Founder, Unusual Holdings.
Before using Pallet Parka, Unusual Holdings experienced many gaps in temperature-controlled transportation. These expensive mishaps would often occur while the beverage in transport sat for long hours on the departure terminal tarmac and at the arrival port awaiting customs. With Pallet Parka, delays are a non-issue.
Pallet Parka solved Unusual Holdings’ international cold chain shipping obstacles for good—and at a fraction of the price compared to reefer transport. The Pallet Parka’s thermal blankets effectively insulate each shipment thoroughly to withstand lengthy delays during any journey.
The combination of Pallet Parka, air freight, and our proactive on-ground logistics team, Brew Movers, realizes an industry-revolutionary model that blends speed, efficiency, product protection, and quick-to-market optimum freshness to the Japanese market.
You can’t taste fresher American craft beer in an international market than with the Pallet Parka.
